2D Explainer Videos
Complex ideas, made clear.
Show how a service, product or process works with a clear story, custom illustration and animation.
Complex ideas, made clear.
An explainer turns something that takes paragraphs to describe into a minute or two that people will actually watch. We write the story, design the illustration style and animate each scene by hand.
Explainers do their job on landing pages, in sales decks, during onboarding and in ads. We build the script around the single thing your audience needs to understand.
Read the full guideWhat it can do
for your brand.
Here is what 2d explainer videos does for your brand, apart from looking good.
Everything
in the box.
Each 2d explainer videos project comes with all of this as standard.
Request a quote- 01 Script writing or script review
- 02 Storyboard and style frames
- 03 Custom 2D illustration
- 04 Character and scene animation
- 05 Voiceover and music sync
- 06 Platform cutdowns
One asset.
Every screen.
Show how it works
Walk viewers through a product or app one feature at a time, without screens crowded with text.
How it comes
together.
-
01
Script
We settle the message, the structure and the length.
-
02
Storyboard
Every scene is sketched and timed against the script.
-
03
Design & animate
We set the illustration style, then bring the scenes to life.
-
04
Sound & deliver
Voiceover, music and the final exports come together.
The fine
print.
What you get with every 2d explainer videos project. We can adjust formats to suit your platforms.
- Aspect ratios
- 16:9 horizontal, with 9:16 vertical and 1:1 square on request
- Resolution
- 1080p HD as standard, with 4K Ultra HD available
- Frame rate
- 30 fps standard, 24 or 60 fps on request
- File formats
- MP4 (H.264) as standard, or MOV with alpha transparency on request
- Audio
- Licensed music, sound design, or a silent file
- Turnaround
- 2 to 4 weeks
- Delivery
- A download link sent by email
Custom or
template?
Either route ends with a finished, branded animation. The only difference is where the idea starts.
- Starting point
- An animation already in our library
- Turnaround
- 24 to 96 hours
- Customization
- Logo, colors, text and timing
- Exclusivity
- A shared starting design
- Best for
- Fast launches and smaller budgets
- Starting point
- A new concept designed around your brand
- Turnaround
- 2 to 4 weeks
- Customization
- Every frame, move and sound
- Exclusivity
- Made only for your brand
- Best for
- Your most important brand moments
Recent
frames.
Planning 2d explainer videos: a short guide
What is 2d explainer videos?
Show how a service, product or process works with a clear story, custom illustration and animation. An explainer turns something that takes paragraphs to describe into a minute or two that people will actually watch. We write the story, design the illustration style and animate each scene by hand.
When does it make sense?
It makes sense when you are launching something, refreshing your brand, or need content that stands out on busy platforms. It pays off most when the same look shows up across all your channels.
How to write a useful brief
Send your logo or brand files, a few lines on what you want to achieve, where the result will be shown, any references you like and the date you need it. The clearer the brief, the sooner we get from first idea to final frame.
What shapes price and timing
Length, how much is customized, how many versions and formats you need, and your deadline all affect the quote. We settle each of these before production starts, so the price you agree is the price you pay.
Getting more from the finished files
Use the same 2d explainer videos on your website, social channels, ads and presentations. Repetition is what turns one asset into something people recognize.
“Complex ideas, made clear.”
Built for every
industry.
2D Explainer Videos works for businesses, creators and teams in any field.
Do you write the script?
Yes. We can write it from your brief, or edit and tighten a script you already have.
How long should an explainer be?
Most work best between 60 and 120 seconds. We can cut shorter versions for ads and social.
Can you add a voiceover?
Yes. We find the voice and sync it to the animation as part of the project.
Mascots and characters with expressive timing, so your brand has a face people warm to.
06 / Motion & video Motion Graphics & Promos ↗Launch films, campaign promos and motion graphics with a visual voice of their own.
07 / Motion & video Kinetic Typography ↗Type in motion that gives your message rhythm, for promos, lyric videos and campaign lines.